Advertising Online for Small BusinessAdvertising online for small business is a great opportunity to leverage unlimited marketing channels to get more customers, drive traffic and create brand awareness, but if your advertising strategy and execution isn't managed properly, it can be a huge waste of time, money and resources. Using Google's AdWords is one of the best cost effective ways to set up pay per click (PPC) campaigns and let customers know about your products and services.
Tips for Advertising Online for Small Business
Make sure your small business website is properly designed and the content is relevant, optimized, fulfills user’s needs and the landing page has a call to action to convert the lead into a customer. You don’t want to spend money on advertising and have users come to a website that is less than optimal.
I always tell my clients to think about how much each customer is worth to your business, it helps with setting a budget and measuring success.
Link your Google Analytics account to your AdWords account. If you don’t have Google Analytics, I recommend you install it. For a small fee, we can help you with adding the code and getting it on your website.
Create conversion goals in AdWords and Google Analytics, so you can track, which keywords are working best for you. This is especially important for small business on a budget, so you know which keywords to allocate your spend and which keywords you may want to remove.
Keyword research is essential to your success. AdWords has a built in Keyword Planner that will help you find keywords, suggest keywords, tell you how much competition the keyword has and suggest a bid (cost per click). Keyword planner will also suggest grouping similar keywords into Ad groups.
For every keyword, Google provide a quality score, which is basically combination of how well does the keyword relate the ad that was written, what’s the expected click through rate and what is the landing page experience going to be. Google wants its users to have a good experience and find answers and solutions to what they are searching for, so a good quality score means you’re nailing it.
Stay committed and don’t make any snap judgments good or bad. Always research and looks for new keywords, keep an eye on words and phrases that bring up your ad, but aren’t relevant and add them as negative keywords and test new ads.
Don’t have time, not comfortable setting everything up or like many of my clients, you just don’t want anything to with this and want to focus on your business? Keep reading we can help.
Advertising Online for Small Business Services
We offer services that manage the entire process from implementation and going forward. We’ll listen to your goals and areas of business you want to grow and we’ll create an online advertising strategy for your small business. Our managed services for advertising online for small business handle:
- Development work
- Account set up for AdWords and Google Analytics
- Keyword research
- Create compelling ad copy
- Search, display and remarketing campaigns
- Demographic targeting
- Continuous support to optimize your campaigns
- Review your existing website and content
- Manage negative keywords that waste your budget
We understand that small business owners have a lot going with day to day operations and we’re here to help, so you have one less thing to think about.